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Dr. Gürdal Ertek's Publications

Dr. Gürdal Ertek's Publications

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Retail Science

Analytics Data Science Industry Operations Research Optimization Retail Science Supply Chain Management (SCM) Uncategorized 

Location-based pricing and channel selection in a supply chain: a case study from the food retail industry

November 13, 2018May 23, 2019 Dr. Gurdal Ertek

Download the final draft of this paper. Many retailers nowadays operate in an Internet-enabled dual-channel supply chain setting, referred to

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Node size denotes the item’s minimum price, and the node color denotes the item’s PercOfPositiveAssoc value. The highlighted item triggers the sales of many items and also brings more revenue itself.
Association Mining Data Envelopment Analysis (DEA) Data Science Graph Visualization Machine Learning Retail Science 

Re-Mining Association Mining Results through Visualization, Data Envelopment Analysis, and Decision Trees

October 26, 2017May 10, 2019 Dr. Gurdal Ertek

Node size denotes the item’s minimum price, and the node color denotes the item’s PercOfPositiveAssoc value. The highlighted item triggers

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Linking Behavioral Patterns to Personal Attributes through Data Re-Mining
Analytics Association Mining Data Science Graph Visualization Marketing Analytics Retail Science Survey-Based Research 

Linking Behavioral Patterns to Personal Attributes through Data Re-Mining

October 23, 2017May 10, 2019 Dr. Gurdal Ertek

A fundamental challenge in behavioral informatics is the development of methodologies and systems that can achieve its goals and tasks,

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Re-mining item associations: Methodology and a case study in apparel retailing
Analytics Association Mining Data Science Machine Learning Marketing Analytics Retail Science 

Re-mining item associations: Methodology and a case study in apparel retailing

October 18, 2017May 10, 2019 Dr. Gurdal Ertek

Association mining is the conventional data mining technique for analyzing market basket data and it reveals the positive and negative

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Re-mining Positive and Negative Association Mining Results
Analytics Association Mining Data Science Industry Marketing Analytics Retail Science 

Re-mining Positive and Negative Association Mining Results

October 14, 2017May 10, 2019 Dr. Gurdal Ertek

Positive and negative association mining are well-known and extensively studied data mining techniques to analyze market basket data. Efficient algorithms

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