{"id":296,"date":"2002-01-01T10:00:19","date_gmt":"2002-01-01T10:00:19","guid":{"rendered":"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/?p=296"},"modified":"2022-02-20T12:03:57","modified_gmt":"2022-02-20T12:03:57","slug":"supplier-and-buyer-driven-channels-in-a-two-stage-supply-chain","status":"publish","type":"post","link":"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/supplier-and-buyer-driven-channels-in-a-two-stage-supply-chain\/","title":{"rendered":"Supplier and Buyer Driven Channels in a Two-Stage Supply Chain"},"content":{"rendered":"<p>We explore the impact of power structure on price, sensitivity of market price, and profits in a two-stage supply chain with single product, supplier and buyer, and a price sensitive market. We develop and analyze the case where the supplier has dominant bargaining power and the case where the buyer has dominant bargaining power. We consider a pricing scheme for the buyer that involves both a multiplier and a markup. We show that it is optimal for the buyer to set the markup to zero and use only a multiplier. We also show that the market price and its sensitivity are higher when operational costs (namely distribution and inventory) exist. We observe that the\u00a0 sensitivity of the market price increases non-linearly as the wholesale price increases, and derive a lower bound for it. Through experimental analysis, we show that marginal impact of increasing shipment cost and carrying charge (interest rate) on prices and profits are decreasing in both cases. Finally, we show that there exist problem instances where the buyer may prefer supplier-driven case to markup-only buyer-driven and similarly problem instances where the supplier may prefer markup-only buyer-driven case to supplier-driven.<\/p>\n<p><strong>Ertek, G., and Griffin, P. (2002). \u201cSupplier and buyer driven channels in a two-stage supply chain.\u201d IIE Transactions, 34, 691-700.<\/strong><br \/>\n<em>Note: This is the final draft version of this paper. Please cite this paper (or this final draft) as above.<\/em><\/p>\n<p>Download<br \/>\n<a href=\"https:\/\/ertekprojects.com\/ftp\/papers\/2002\/ertek_griffin_IIE_Transactions.pdf\">Supplier and Buyer Driven Channels in a Two-Stage Supply Chain<\/a><\/p>\n<p>Dr. G\u00fcrdal Ertek recommends the following related books:<\/p>\n<p><a href=\"https:\/\/www.amazon.com\/gp\/product\/0691129088\/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;tag=ertekprojects-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0691129088&amp;linkId=e6936537dc5d259114cde9e400bc2670\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-297 size-medium\" src=\"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-content\/uploads\/2022\/01\/Resim35-213x300.png\" alt=\"\" width=\"213\" height=\"300\" srcset=\"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-content\/uploads\/2022\/01\/Resim35-213x300.png 213w, https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-content\/uploads\/2022\/01\/Resim35-320x450.png 320w, https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-content\/uploads\/2022\/01\/Resim35-360x506.png 360w, https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-content\/uploads\/2022\/01\/Resim35.png 370w\" sizes=\"auto, (max-width: 213px) 100vw, 213px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/amzn.to\/2FVHNh6\"><br \/>\nGame Theory: An Introduction Hardcover \u2013 January 6, 2013<\/a><\/p>\n<p><a href=\"https:\/\/www.amazon.com\/gp\/product\/0444513280\/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;tag=ertekprojects-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0444513280&amp;linkId=4363d4b21ab1679d70da3120290668a4\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-298 size-medium\" src=\"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-content\/uploads\/2022\/01\/Resim36-199x300.png\" alt=\"\" width=\"199\" height=\"300\" srcset=\"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-content\/uploads\/2022\/01\/Resim36-199x300.png 199w, https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-content\/uploads\/2022\/01\/Resim36-320x484.png 320w, https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-content\/uploads\/2022\/01\/Resim36-360x544.png 360w, https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-content\/uploads\/2022\/01\/Resim36.png 362w\" sizes=\"auto, (max-width: 199px) 100vw, 199px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/amzn.to\/2FUCT3X\"><br \/>\nSupply Chain Management, Volume 11: Design, Coordination and Operation (Handbooks in Operations Research and Management Science) 1st Edition<\/a><\/p>\n<p><a href=\"https:\/\/www.amazon.com\/gp\/product\/0073341525\/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&amp;tag=ertekprojects-20&amp;camp=1789&amp;creative=9325&amp;linkCode=as2&amp;creativeASIN=0073341525&amp;linkId=1eb6ff40b9a7d10192b668272296d9c7\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-299 size-medium\" src=\"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-content\/uploads\/2022\/01\/Resim37-240x300.png\" alt=\"\" width=\"240\" height=\"300\" srcset=\"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-content\/uploads\/2022\/01\/Resim37-240x300.png 240w, https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-content\/uploads\/2022\/01\/Resim37-320x400.png 320w, https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-content\/uploads\/2022\/01\/Resim37.png 354w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/amzn.to\/2Ds0Gel\"><br \/>\nDesigning and Managing the Supply Chain 3e with Student CD 3rd Edition<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We explore the impact of power structure on price, sensitivity of market price, and profits in a two-stage supply chain with single product, supplier and buyer, and a price sensitive market. We develop and analyze the case where the supplier has dominant bargaining power and the case where the buyer has dominant bargaining power. We [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-json\/wp\/v2\/posts\/296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-json\/wp\/v2\/comments?post=296"}],"version-history":[{"count":0,"href":"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-json\/wp\/v2\/posts\/296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-json\/wp\/v2\/media\/19"}],"wp:attachment":[{"href":"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-json\/wp\/v2\/media?parent=296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-json\/wp\/v2\/categories?post=296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ertekprojects.com\/gurdal-ertek-publications\/wp-json\/wp\/v2\/tags?post=296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}