Represent
Unstructured knowledge from a strategic management book is formalised and represented as a semantic network.
Framework and method
Research
A three-stage framework for representing, visualising and mining strategic management knowledge.
Research objective
Supporting managers in constructing new strategic management knowledge
Today’s highly competitive business world requires managers to make fast, accurate strategic decisions and adapt to new challenges. This calls for deep experience and a dynamic understanding of strategic management—the skill of generating additional knowledge and innovative solutions under new environmental conditions.
View the published articleVisualise
Graph layout algorithms expose the same network through different structural views and visual configurations.
Mine for knowledge
The visual representations are analysed to reveal patterns, deepen understanding and generate new strategic management knowledge.
Three-stage framework
From information processing to new insight
The framework supports managers in developing a deeper understanding of the strategic management domain and expanding existing knowledge through visual analysis. Its applicability is demonstrated with a case study of profit patterns and the strategies related to them.
Knowledge representationKnowledge generationStrategic managementInformation visualisationSemantic networksGraph visualisation
How to cite
Ertek, G., Tokdemir, G., Sevinç, M., & Tunç, M. M. (2017). New knowledge in strategic management through visually mining semantic networks. Information Systems Frontiers, 19(1), 165–185.