ترتيب المصطلحات في العروض

Marketing terms in Arabic, videos sorted according to the order they appear in the presentations for the textbook Solomon et. al. (2018).

Solomon, M.R., Marshall, G.W., and Stuart, E.W. (2018) Marketing Real People Real Choices, Ninth Edition - Global. Pearson Publishing, USA.

Chapter 1

• [Slide 1] Marketing
• [Slide 7] Price
• [Slide 7] Promotion
• [Slide 9] Product
• [Slide 11] Buyer
• [Slide 11] Seller
• [Slide 12] Needs
• [Slide 12] Wants
• [Slide 12] Benefit
• [Slide 12] Demand
• [Slide 13] Marketplace
• [Slide 14] Value
• [Slide 18] Customer
• [Slide 19] Value Proposition
• [Slide 37] Green Marketing

Chapter 3

• [Slide 1] Strategic Market Planning

Chapter 4

• [Slide 6] Marketing Intelligence
• [Slide 18] Motivation

Chapter 7

• [Slide 12] Purchasing (Buying) Power
• [Slide 24] Mass Customization
• [Slide 29] Brand
• [Slide 29] Brand Image
• [Slide 29] Brand Loyalty

Chapter 8

• [Slide 5] Augmented Product
• [Slide 8] Durable Goods
• [Slide 11] Convenience Products
• [Slide 11] Consumer Packaged Good
• [Slide 11] Fast-Moving Consumer Good

Chapter 9

• [Slide 1] Product Branding
• [Slide 2] Product Life Cycle
• [Slide 18] Brand Name
• [Slide 19] Trademark
• [Slide 20] Brand Equity
• [Slide 21] Brand Storytelling
• [Slide 22] Brand Extensions
• [Slide 22] Sub-Branding
• [Slide 24] Family Brand Strategy
• [Slide 25] Store (or Private Label) Brands
• [Slide 26] National Brands
• [Slide 27] Generic Brands
• [Slide 28] Licensing
• [Slide 28] Co-branding
• [Slide 30] Ingredient Branding
• [Slide 32] Packaging
• [Slide 33] Labeling

Chapter 10

• [Slide 25] Penetration
• [Slide 32] Illegal Price Discrimination
• [Slide 32] Price Fixing

Chapter 11

• [Slide 2] Supply Chain
• [Slide 3] Physical Distribution
• [Slide 3] Channel of Distribution
• [Slide 4] Logistics
• [Slide 5] Breaking Bulk
• [Slide 6] Creating Assortment
• [Slide 6] Transportation and Storage
• [Slide 7] Facilitating Functions
• [Slide 14] B2B Channels
• [Slide 17] Market Share
• [Slide 23] Intensive Distribution
• [Slide 23] Exclusive Distribution
• [Slide 23] Selective Distribution
• [Slide 25] Channel Captain
• [Slide 29] Order Processing
• [Slide 34] Inventory Control
• [Slide 34] Just In Time (JIT)

Chapter 13

• [Slide 3] Marketing Communications
• [Slide 3] Integrated Marketing Communications
• [Slide 3] Audience
• [Slide 8] The Medium
• [Slide 13] Target Audience
• [Slide 15] Push Strategy
• [Slide 15] Pull Strategy
• [Slide 16] Promotional Mix
• [Slide 18] Mass Communications
• [Slide 20] Advertising Campaign
• [Slide 21] User-Generated Content
• [Slide 27] Tonality
• [Slide 28] Owned Media
• [Slide 28] Paid Media
• [Slide 28] Earned Media
• [Slide 29] Online Advertising
• [Slide 30] Mobile Advertising
• [Slide 32] Sales Promotions
• [Slide 32] Promotional Activities
• [Slide 34] Trade Sales Promotions

Chapter 14

• [Slide 5] Buzz Marketing
• [Slide 7] Viral Marketing
• [Slide 7] Brand Ambassadors