Marketing terms in Arabic, videos sorted according to the order they appear in the chapters for the textbook Solomon et. al. (2018).
Solomon, M.R., Marshall, G.W., and Stuart, E.W. (2018) Marketing Real People Real Choices, Ninth Edition - Global. Pearson Publishing, USA.
Chapter 1
- Marketing
- Price
- Promotion
- Product
- Buyer
- Seller
- Needs
- Wants
- Benefit
- Demand
- Marketplace
- Value
- Customer
- Value Proposition
- Green Marketing
Chapter 3
Chapter 4
Chapter 7
Chapter 8
- Augmented Product
- Durable Goods
- Convenience Products
- Consumer Packaged Good
- Fast-Moving Consumer Good
Chapter 9
- Product Branding
- Product Life Cycle
- Brand Name
- Trademark
- Brand Equity
- Brand Storytelling
- Brand Extensions
- Sub-Branding
- Family Brand Strategy
- Store (or Private Label) Brands
- National Brands
- Generic Brands
- Licensing
- Co-branding
- Ingredient Branding
- Packaging
- Labeling
Chapter 10
Chapter 11
- Supply Chain
- Physical Distribution
- Channel of Distribution
- Logistics
- Breaking Bulk
- Creating Assortment
- Transportation and Storage
- Facilitating Functions
- B2B Channels
- Market Share
- Intensive Distribution
- Exclusive Distribution
- Selective Distribution
- Channel Captain
- Order Processing
- Inventory Control
- Just In Time (JIT)
Chapter 13
- Marketing Communications
- Integrated Marketing Communications
- Audience
- The Medium
- Target Audience
- Push Strategy
- Pull Strategy
- Promotional Mix
- Mass Communications
- Advertising Campaign
- User-Generated Content
- Tonality
- Owned Media
- Paid Media
- Earned Media
- Online Advertising
- Mobile Advertising
- Sales Promotions
- Promotional Activities
- Trade Sales Promotions
Chapter 14