G18GITEX 2018TechTalks · Big Data

Mining Big Data

What are some examples of where big data created value?

Dr. Gurdal Ertek’s notes for the GITEX 2018 Big Data Tech Talk.

  What are some examples of where big data created value?
  • CONSUMER:
    • Every single day, 100 times:
      • We are using Google’s big data technologies. NLP in the background.
    • Every e-commerce site, booking site/app, every airline, has some type of smart systems in the background.
  • CORPORATE:
    • McKinsey survey with 273 telecom companies found that 50% of the companies received profit increase from big data. Up to 20%, mostly around 3-10% (Source: McKinsey, https://bit.ly/2Rzb2wa )
    • Personal experience for analytics projects:
      • At least 1% increase in revenue
      • Typically 3-10% increase in revenue
      • Maximum 1 year payback period.
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