Association mining is the conventional data mining technique for analyzing market basket data and it reveals the positive and negative associations between items. While being an integral part of transaction data, pricing and time information have not been integrated into market basket analysis in earlier studies. This paper proposes a new approach to mine price, time and domain related attributes through re-mining of association mining results. The underlying factors behind positive and negative  relationships can be characterized and described through this second data mining stage. The applicability of the methodology is demonstrated through the analysis of data coming from a large apparel retail chain, and its algorithmic complexity is analyzed in comparison to the existing techniques.

Demiriz, A., Ertek, G., Kula, U., Atan, T. (2011). “Re-Mining Item Associations: Methodology and a Case Study in Apparel Retailing”. Decision Support Systems, 52,pp. 284–293.

Note: This is the final draft version of this paper. Please cite this paper (or this final draft) as above.

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Re-mining item associations: Methodology and a case study in apparel retailing

Dr. Gürdal Ertek recommends the following related books:

• Analyzing Social Media Networks with NodeXL: Insights from a Connected World 1st Edition
• Data Mining: Concepts and Techniques, Third Edition (The Morgan Kaufmann Series in Data Management Systems) 3rd Edition